Bad apples

Bad apples

 

The 'Bad Apples' campaign focuses on the contribution of the so-called 'low skilled' workers from Eastern Europe who power the UK's construction, agriculture and food industries.

It celebrates their efforts, encouraging anyone who has been an outsider to claim their role in society and have their voice heard. The project features limited edition porcelain plates each designed with its own 'misfit' character. All proceeds are donated to the East European Resource Centre, helping migrants who experience poverty, exploitation and social exclusion.

The 'Bad Apples' campaign celebrates the odd balls, the misfits, the underdog, encouraging anyone who has been an outsider to claim their role in society and have their voice heard.

The first part of the series focuses on the contribution of the so-called 'low skilled' workers from Eastern Europe who power the UK's construction, agriculture and food industries.

It features seven limited edition plates thrown in London by Romanian hands. They can be pre-ordered here, with all profits donated to the East European Resource Centre, helping migrants who experience poverty, exploitation and social exclusion.

Role: Art direction, concept, design, animation, web.