Greenspace

Greenspace
 

Greenspace is an award winning, idea-driven, creative consultancy. They asked me to help bring to life their guiding principle of developing legacy driving ideas. Initially designed as a parallax web experience, the project further developed into a short animation.

Role: motion design, illustration, art direction.

Greenspace is an award winning, idea-driven, creative consultancy. They asked me to help bring to life their guiding principle of developing legacy driving ideas. Initially designed as a parallax web experience, the project further developed into a short animation.

Role: motion design, illustration, art direction.

BeeZero

BeeZero

BeeZero was the world’s largest hydrogen car-sharing service using ‘Hyundai ix35 Fuel Cell’ cars. The service launched its first fleet of cars in Munich on June 2016. Greenspace was tasked to create the start-up’s branding and opted for a flexible identity that is never static, whether on cars, smart-phones, or communications. The two words link together to carry content across all media formats.

To get the community excited about the new eco-friendly start-up, I led on the creation of a pre-launch parallax website which took users on a journey that explained the company’s hydrogen technology and renewable energy commitments. As part of the brand visual language, I created a clean and simple illustration style that helped explain the start-up’s complex technology offering. I then built on the illustrations to create assets for a wide variety of media including gifs for social media and animations for marketing purposes.

Role: motion design, illustration, art direction, brand design.

BeeZero was the world’s largest hydrogen car-sharing service using ‘Hyundai ix35 Fuel Cell’ cars. The service launched its first fleet of cars in Munich on June 2016. Greenspace was tasked to create the start-up’s branding and opted for a flexible identity that is never static, whether on cars, smart-phones, or communications. The two words link together to carry content across all media formats.

To get the community excited about the new eco-friendly start-up, I led on the creation of a pre-launch parallax website which took users on a journey that explained the company’s hydrogen technology and renewable energy commitments. As part of the brand visual language, I created a clean and simple illustration style that helped explain the start-up’s complex technology offering. I then built on the illustrations to create assets for a wide variety of media including gifs for social media and animations for marketing purposes.

Role: motion design, illustration, art direction, brand design.

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Google — Mobile App UX Principles

Google — Mobile App UX Principles

Back in 2015 I was asked by Google to design the Mobile App UX Principles brochure for both screen and print. The Mobile App UX Principles report is a conversion optimisation framework tailored to “Smartphone” mobile apps.

Role: editorial desig, illustration.

Back in 2015 I was asked by Google to design the Mobile App UX Principles brochure for both screen and print. The Mobile App UX Principles report is a conversion optimisation framework tailored to “Smartphone” mobile apps.

Role: editorial desig, illustration.

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Cancer Research UK

Cancer Research UK

While working at SomeOne, I was tasked to design a set of graphics for the CRUK Fund which encourages people to raise money online and help beat cancer sooner. The main idea behind my concept was all about unity and compassion, about people joining forces to fight for a common cause. In order to bring this concept to life, I’ve deconstructed the CRUK logo and connected the dots to create the illustrations.

Using the same principle, I’ve developed a set of illustrations for the CRUK Guide which aims to help patients find help online, on the phone and on email. I’ve used the visual language of a map as a tool of helping people to visualise and understand all the different services offered by Cancer Research UK.

Role: brand design, illustration.

While working at SomeOne, I was tasked to design a set of graphics for the CRUK Fund which encourages people to raise money online and help beat cancer sooner. The main idea behind my concept was all about unity and compassion, about people joining forces to fight for a common cause. In order to bring this concept to life, I’ve deconstructed the CRUK logo and connected the dots to create the illustrations.

Using the same principle, I’ve developed a set of illustrations for the CRUK Guide which aims to help patients find help online, on the phone and on email. I’ve used the visual language of a map as a tool of helping people to visualise and understand all the different services offered by Cancer Research UK. — Role: brand design, illustration.

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John McAslan + Partners

John McAslan + Partners

John McAslan + Partners is a leading architectural and design practice with a broad portfolio of award-winning British and international architecture.

Both books, Russian Projects and the 2013 Annul Reivew were designed to reflect the practice affinity for architecture which is rational and poetic, robust and delightful.

Role: editorial design, art direction.

John McAslan + Partners is a leading architectural and design practice with a broad portfolio of award-winning British and international architecture. Both books, Russian Projects and the 2013 Annul Reivew were designed to reflect the practice affinity for architecture which is rational and poetic, robust and delightful.



Role: editorial design, art direction.

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Baku 2015 European Games

Baku 2015 European Games

Baku 2015 was the first European version of the Olympic Games which took place in June 2015 in Azerbaijan.

I was part of the team at SomeOne that worked on the new brand identity which was centred around the pomegranate tree, a symbol for unity in Azerbaijani folklore. Interwoven with the branches of the tree are historical symbols of the country’s heritage and culture, along with pictograms of different sports and disciplines.

Together with design director Mark Smith, we created graphics for the venue and city dressing, designed guidelines for the creation of all branded merchandise and developed two sets of pictograms: dynamic pictograms — a richer interpretation that’s suitable for full brand use; and silhouette pictograms — a simplified, graphic version.

Role: brand design, art direction, illustration.

Baku 2015 was the first European version of the Olympic Games which took place in June 2015 in Azerbaijan. I was part of the team at SomeOne that worked on the new brand identity which was centred around the pomegranate tree, a symbol for unity in Azerbaijani folklore. Interwoven with the branches of the tree are historical symbols of the country’s heritage and culture, along with pictograms of different sports and disciplines.

Together with design director Mark Smith, we created graphics for the venue and city dressing, designed guidelines for the creation of all branded merchandise and developed two sets of pictograms: dynamic pictograms — a richer interpretation that’s suitable for full brand use; and silhouette pictograms — a simplified, graphic version.

Role: brand design, art direction, illustration.

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Studio Blackburn

Baku 2015 European Games

Showreel I animated, cut and art directed for Studio Blackburn.

Role: motion design, editing, art direction.

Baku 2015 was the first European version of the Olympic Games which took place in June 2015 in Azerbaijan. I was part of the team at SomeOne that worked on the new brand identity which was centred around the pomegranate tree, a symbol for unity in Azerbaijani folklore. Interwoven with the branches of the tree are historical symbols of the country’s heritage and culture, along with pictograms of different sports and disciplines.

Together with design director Mark Smith, we created graphics for the venue and city dressing, designed guidelines for the creation of all branded merchandise and developed two sets of pictograms: dynamic pictograms — a richer interpretation that’s suitable for full brand use; and silhouette pictograms — a simplified, graphic version.

Role: brand design, art direction, illustration.